Here are the best marketing strategies for 2023 that get better traction than your old-school ones:
1. Social media marketing
You can increase your sales, engagements, and website traffic by using social media channels.
TikTok, one of the fast-growing social sites with 1 billion active monthly users, is the top choice for marketers who wish to grow their audience and campaign engagement this 2023.
Its laser-focused algorithms help businesses efficiently reach their target audience in no time.
There are many marketing ideas you can play around on social media platforms. The key is using standard-length video, proper hashtags, popular sounds, camera filters, and other trends.
Another marketing hotspot to consider is Instagram. Meta says 80% of consumers say the platform helps them make wiser buying decisions.
You can even establish and dispense your Instagram ads to your target market. It’s an effortless task, seeing that 87% of IG users revealed that they take action after seeing a product on the app, as stated by Social Pilot.
These numbers and the exponential growth of users constitute a significant marketing influence.
2. Influencer marketing
Though new in the industry, influencer marketing is now worth $16 billion—over $2 billion more than in 2021.
According to HubSpot, 89% of marketers who currently use influencer marketing will maintain—if not increase—their investment in the next year.
This is because influencers and their followers help businesses increase brand awareness, boost lead conversion, and generate a loyal pool of patrons.
It’s undeniably one of 2023’s current trends, as we’ve seen more and more brands tapping into micro and nano-influencers to create content and promote their offerings.
Wonder how such a neo-marketing tactic got so big? Well, influencer marketing’s success in the past years can be directly related to the growth of social media usage.
In 2021, brands leaned more toward Instagram and TikTok influencers to increase engagement and sales. Shopify’s influencer marketing statistics shows that 97% of marketers deem Instagram the most trusted influencer marketing platform.
Influencer Marketing Hub reported that from 2015 until 2017, the number of brand-sponsored influencer posts on Instagram totaled 2.68 million and is expected to rise to 6.12 million by 2023.
On the other hand, the upsurge of TikTok users and influencers also made it one of the most engaging platforms on the internet today.
But why focus only on these two when you can tap influencers from Facebook, Twitter, Twitch, and other social sites?
You see, these other social media sites may have more monthly users, but none are as engaged and active as those in IG and TikTok.
And as marketers, you know how important it is to engage your target market in your campaign.
To integrate an influencer marketing strategy this 2023, focus on the social media sites with the most engagement from your audiences and the influencers suitable for your brand.
3. Video content marketing
In 2022, a HubSpot report showed that 83% of companies acquired leads and customers by posting video content on their socials. And about 99% of marketers who use video content will plan to use it more in the future.
It’s no longer surprising to see such huge percentages of marketers and businesses switching to video-aided advertising.
With platforms like TikTok, Instagram Reels, Vimeo, and YouTube dominating the internet, it’s only smart to use short videos to boost your brand.
What’s even more noteworthy is that 66% of consumers would rather watch a short video about products and services over lengthy articles and posts.
This only means that videos catered to the standards of the platforms above get better traction than merely relying on articles, print, and other forms of marketing.
Video content can better explain what your brand or product is all about in an engaging manner—one thing consumers need and want.
Customers can retain and absorb 95% of your video content’s message, as per Insivia’s report. Take advantage of this and launch creative and compelling video campaigns for your products and services.
4. Content marketing
Produce SEO-friendly content, especially in long-form articles or blog posts. The more optimized your content, the more likely it is to rank on search engines like Google. And top results could lead to increased organic traffic.
SEO and content go hand in hand. This fusion is a smart tactic to drive more traffic and boost brand recognition.
An Ahrefs 2022 report revealed that 67% of marketers increased their generated leads by curating content for their target audience. In 2022, video content was marketers’ top content marketing strategy, followed by blogs, articles, and infographics.
These are the primary media that your target market interacts with before they decide on purchasing something.
If your content is informative, transparent, and compelling, it can persuade audiences and turn them into buying customers.
5. QR code marketing
QR code marketing has been one of the booming marketing trends since 2020, as demonstrated by big brands—McDonald’s, Burger King, Nike, IKEA, and more.
Many deem these 2D barcodes as an all-in-one marketing tool that can help marketers establish engaging digital marketing plans.
You can encrypt massive amounts of information into a QR code. You can store up to 4296 alphanumeric characters, 7089 numeric characters, and 1817 Kanji characters.
You can embed website URLs, text, numbers, and even files within the code. And these data are readily accessible using only a smartphone—one scan is all it takes.
Marketers can use QR codes to amplify their social media, content, SEO, video, and other marketing strategies. Why? Because QR codes are an interactive tool that allows for better conversion and traction rates.
In 2021, Statista recorded 75.8 million QR code scanners in the United States. It’s expected to reach 99.5 million by 2025, seeing that American QR code scanners will continue to use the code for various marketing campaigns in the future.
But take note, that’s just in the USA alone. How about in other parts of the globe?
According to the QR TIGER QR code generator database, India’s QR code scanning activity reached 16.1% based on QR code statistics in 2022.
The country’s QR code usage primarily focuses on QR code-based payment, railway ticketing operations, and other consumer-to-merchant services.
Other Asian (mainly China and Japan) and European countries have also incorporated QR code technology in the corporate field.
Marketers use QR codes in various materials and platforms, whether digital or print. Some examples include websites, banners, display ads, social media posts, billboards, posters, and flyers.
These digital innovations have even appeared on TV. There’s the floating QR code ad by Coinbase during the Super Bowl LVI. QR codes also made cameos in series like Moon Knight, Love Death + Robots, and The Umbrella Academy.
